Di Yi Cai Jing·2025-08-01 06:35Group 1 - The May 2025 Bank Social Media Index (SMI) shows that the rankings are still concentrated at the lower end, primarily involving small and medium-sized banks [1] - Four banks, including Zheshang Bank and Hebei Bank, dropped out of the top rankings, while banks like Pudong Development Bank and Zhengzhou Bank entered the list [1] - The SMI is based on a quantitative model that tracks and analyzes the performance of 202 commercial banks across platforms like Douyin and WeChat [7][36] Group 2 - Popular Douyin videos from banks are closely tied to current hot topics and widely appealing themes, such as the Dragon Boat Festival and youth culture [2] - Notable content includes a series by WeBank that tells the story of a grandfather selling dumplings at a low price, which gained significant user engagement with 51,000 likes [2] - Banks are encouraged to move away from traditional promotional methods to attract user engagement, as demonstrated by Guangfa Bank's creative approach combining storytelling with anti-fraud education [2] Group 3 - The top-performing videos on video platforms often leverage holiday themes, with banks like Dongguan Bank promoting discounts during the Dragon Boat Festival and 618 shopping festival [3] - The WeChat public account rankings primarily focus on welfare and benefits for users [3] Group 4 - The rankings for Douyin and video platforms show that banks like China Merchants Bank and WeBank are leading in user engagement metrics [5][6] - The index reflects the banks' ability to create engaging content and accumulate followers across social media platforms [7][36] Group 5 - The public account rankings highlight various banks offering promotional activities, such as China Construction Bank providing benefits for members and China Agricultural Bank promoting commemorative coins [34][36] - The data indicates a trend where banks are increasingly utilizing social media to enhance customer engagement and promote their services [36]