Group 1 - Reddit reported a 78% year-over-year revenue increase to $500 million for Q2 2024, exceeding analyst expectations of $425 million, marking the fastest growth in three years [1][3] - Adjusted earnings per share (EPS) reached $0.92, surpassing the expected $0.72, while net profit was $89 million, significantly higher than the average analyst forecast of $36 million [1][3] Group 2 - The company projects Q3 sales to be between $535 million and $545 million, with the midpoint significantly above Wall Street's expectation of $473 million [3] - Since its IPO in March 2024, Reddit has been investing in advertising technology to capture more market share in the digital advertising space dominated by Meta and Alphabet [3] - Analysts note that Reddit has found a way to convert user traffic into revenue, moving beyond merely accumulating users, and the future will depend on whether advertisers view Reddit as a "must-buy platform" rather than an optional choice [3]
Reddit第二季度营收同比增长78%至5亿美元 摸索出流量变现的方法