香港商经局：鼓励企业善用平台推广提升竞争力 进一步提振香港零售业

Group 1 - The retail industry in Hong Kong requires a focus on three key elements: people, places, and products, with the "Industrial Exhibition Shopping Festival" providing a platform for local businesses to promote and sell their products, enhancing brand influence [1] - The number of visitors to Hong Kong has significantly increased, with a 30% year-on-year rise in tourist arrivals last year to nearly 45 million, and approximately 24 million visitors in the first half of this year, reflecting a 12% increase, indicating a strong recovery in the tourism sector [1] - The Hong Kong government aims to maintain its role as an international tourism hub to attract more visitors and further boost the retail sector [1] Group 2 - The "Industrial Exhibition Shopping Festival" offers a diverse range of products, enhancing the shopping experience for consumers, particularly as local brands are well-trusted and favored [2] - The government has actively encouraged businesses to develop e-commerce over the past two years to expand sales channels, exemplified by the second "Hong Kong Good Goods Festival," which also launched today, helping local businesses tap into the rich customer base of mainland e-commerce platforms [2] - Nearly 260 brands are participating in this year's event, utilizing discounts, live streaming, and various online and offline channels for promotion [2]