Xin Lang Ke Ji·2025-08-01 07:40Core Insights - The 22nd ChinaJoy was held from August 1 to 4 at the Shanghai New International Expo Center, showcasing a significant focus on mobile devices and gaming equipment [1] - Major brands such as Xiaomi, Honor, iQOO, OnePlus, Nubia/Red Magic, realme, and ROG presented their latest flagship smartphones and gaming accessories [1] - Qualcomm had a prominent presence with its own booth, displaying devices powered by Snapdragon processors, including smartphones, tablets, and Xiaomi AI glasses, while also hosting mobile game competitions [1] - Media reports noted the absence of MediaTek at the event, indicating differing approaches to the gaming business between the two chip manufacturers [1] Company and Industry Summary - The N5 exhibition hall transformed into a "large mobile device experience center," highlighting the growing importance of mobile gaming and related technologies in the industry [1] - Qualcomm's strategy appears to emphasize direct engagement with consumers through interactive events, showcasing its ecosystem of devices and gaming solutions [1] - The lack of participation from MediaTek may suggest a strategic shift or reduced focus on the gaming segment compared to Qualcomm, potentially impacting its market positioning [1]