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净利大降超六成 深演智能转战港交所
Xin Lang Cai Jing·2025-08-01 07:58

Core Viewpoint - After failing to list on the ChiNext board, the company is now attempting an IPO on the Hong Kong Stock Exchange, but it faces significant challenges as its net profit for 2024 is projected to decline by over 60% year-on-year [1][3]. Company Overview - The company is a leading decision-making AI technology firm in China, ranking first in the marketing and sales decision-making AI application market [3]. - The revenue from decision-making AI applications in China is expected to grow from 10.6 billion yuan in 2020 to 34.5 billion yuan in 2024, with a compound annual growth rate (CAGR) of 34.3% [3]. - The market is projected to reach 161.5 billion yuan by 2029, with a CAGR of 36.2% from 2024 to 2029 [3]. Financial Performance - The company's revenue for 2022, 2023, and 2024 was approximately 543 million yuan, 611 million yuan, and 538 million yuan, respectively, with corresponding net profits of about 59.4 million yuan, 60.7 million yuan, and 21.5 million yuan [3][4]. - The net profit for 2024 is expected to decline by 64.52% compared to the previous year [3]. Business Segments - Revenue is generated from intelligent advertising and intelligent data management services, but both segments have experienced a decline in gross margins from 2022 to 2024 [4]. - The gross margin for intelligent advertising was 27.7%, 30.7%, and 27.4% for the years 2022, 2023, and 2024, respectively [4]. - The gross margin for intelligent data management was 45.9%, 33.3%, and 26.6% for the same years [4]. Control and Ownership - The controlling shareholders are Huang Xiaonan and Xie Peng, holding approximately 20.96% and 14.77% of the company, respectively [4]. - An agreement for unified action was signed in July 2016, ensuring that the shareholders communicate effectively regarding voting rights [4]. Previous IPO Attempts - This is not the company's first attempt to enter the capital market; it previously sought to list on the ChiNext board but withdrew its application in June 2024 after entering the inquiry stage in July 2022 [5]. - The company initially planned to issue up to 28 million shares, accounting for no less than 25% of the total post-issue share capital, with intended fundraising of approximately 650.5 million yuan for various projects [5].