多家外卖平台宣布规范促销补贴

Group 1 - Major platforms such as Meituan, Taobao, and Ele.me have committed to "regulating promotions" and introduced measures to limit subsidy behaviors, including rational planning of subsidies and avoiding irrational promotional activities [1][2] - The collective statement from these platforms is a response to previous regulatory discussions aimed at promoting healthy competition within the food delivery industry [1] - The State Administration for Market Regulation has urged food delivery platforms to further standardize promotional behaviors and participate in rational competition to foster sustainable development in the catering service industry [1] Group 2 - The upcoming "Autumn First Cup of Milk Tea" event, which has been a marketing staple since 2020, is expected to trigger a new round of competition among delivery platforms [2] - The simultaneous statements from the platforms serve as a preemptive reminder of anti-involution policies ahead of the significant marketing period [2] - The marketing activities and measures taken by each platform during the "Autumn First Cup of Milk Tea" will be critical for observing their actual strategies [2]