Nan Fang Du Shi Bao·2025-08-01 08:47Core Viewpoint - China Duty Free Group (中国中免) reported a decline in both revenue and net profit for the first half of 2025, continuing the downward trend observed since 2024, with a focus on strategic transformation and market adaptation in the face of increasing competition and changing consumer behavior [1][4][5]. Financial Performance - The company achieved a total revenue of 28.151 billion yuan, a year-on-year decrease of 9.96% [1][3]. - The net profit attributable to shareholders was 2.6 billion yuan, down 20.81% compared to the previous year [1][3]. - The gross profit margin decreased, with the net profit margin reported at 6%, which is below market expectations [4]. - The total assets at the end of the reporting period were 75.152 billion yuan, reflecting a decrease of 1.45% from the beginning of the period [3]. Market Position - Despite the decline in overall revenue and profit, the company's market share in the Hainan offshore duty-free market increased by nearly 1 percentage point [1][5]. - The shopping amount in Hainan for the first half of the year was 16.761 billion yuan, showing a decline of 9.2% year-on-year [4]. Strategic Initiatives - The company is accelerating its strategic transformation by expanding its "duty-free+" boundaries and focusing on exclusive, co-branded, and customized products to stimulate consumer spending [5]. - Plans to enhance the dual-drive model of "duty-free + taxable" and "online + offline" are in place to adapt to upcoming changes in the market [8]. Management Changes - The company has experienced significant management turnover, with three chairpersons in the last two years, indicating potential instability in leadership during challenging times [7]. Future Outlook - With the upcoming full closure of the Hainan Free Trade Port on December 18, 2025, the company anticipates benefiting from policy incentives and consumer upgrades, aiming for high-quality development through strategic adjustments [8].