从“买买买”中读懂中国故事｜“老外”游上海（四）

Core Insights - The article highlights the increasing influx of foreign tourists in Shanghai, driven by the city's optimized entry policies and international appeal, making "China Travel" a global trend [1][3]. Group 1: Tourism Growth - Shanghai is experiencing a surge in inbound tourism, attracting foreign visitors who contribute to consumption growth and serve as ambassadors for Chinese brands and culture [3]. - The shift in foreign tourists' shopping behavior reflects a deeper cultural understanding and emotional connection with Chinese aesthetics and design [5][6]. Group 2: Consumer Behavior - Tourists are moving beyond mere souvenir shopping to actively engaging with Chinese brands, showcasing a growing appreciation for local design and technology [5][9]. - The perception of "Made in China" has evolved from a low-cost alternative to a symbol of quality and design, as evidenced by tourists' enthusiastic purchases across various product categories [9]. Group 3: Cultural Experience - There is a notable trend towards immersive cultural experiences, with tourists seeking deeper connections to Chinese culture through activities like traditional clothing trials and non-heritage craft workshops [11][12]. - The integration of digital services in dining and shopping enhances the overall experience for foreign visitors, making their interactions with local culture seamless and convenient [13].