以“场景矩阵化”破局,桃李面包用实际行动展现品牌实力

Core Insights - The consumption landscape for baked goods is diversifying, extending from traditional meals to include snacks, leisure foods, and DIY preparation, creating new opportunities for the industry [1][3] - The company, Tao Li Bread, has a robust R&D system and a rigorous product development process to support this strategy [1] Group 1: Product Development and Innovation - Tao Li Bread has established a strong product matrix that demonstrates significant adaptability to various consumption scenarios [3] - The company focuses on health-conscious products, such as alkaline water and ciabatta bread, which meet consumer demands for low-sugar and high-satiety options [3] - The "scene matrix" thinking in product design allows for versatile usage, such as the egg skin toast roll, which can serve as a breakfast item, a light lunch, or a snack during late-night viewing [3] Group 2: Market Strategy and Consumer Engagement - The ongoing extension of baking consumption scenarios tests the comprehensive adaptability of companies in the industry [3] - Tao Li Bread aims to leverage its solid product R&D and scenario-based innovation to provide consumers with a richer variety of baked goods that align with different daily moments [3]