Sensor Tower：全球游戏市场规模有望在2028年突破1200亿美元

Group 1: Global Game Market Insights - The global mobile and PC game market is expected to regain growth momentum, with a combined market size projected to exceed $120 billion by 2028 [1] - Mobile game in-app purchase revenue is forecasted to grow by 4% year-on-year in 2024, surpassing 2020 levels, and will continue to increase by 6% in 2025, reaching $85.4 billion [1] - The global PC game market is also showing significant growth, with a projected 22% year-on-year increase in 2024 and a further 12% rise in 2025, nearing $12 billion [3] Group 2: Mobile Game Market Trends - The overseas mobile game market continues to thrive, with $34 billion in in-app purchase revenue achieved in the first half of 2025, indicating robust growth [7] - Despite slower growth in mature markets like the US, Japan, and South Korea, emerging markets in Southeast Asia, Latin America, and the Middle East are becoming key drivers of mobile game revenue growth [7] Group 3: Game Genre Performance - Strategy mobile games saw a significant revenue increase of 24% year-on-year, reaching $7.4 billion in the first half of 2025, making it the highest-grossing genre in overseas mobile games [11] - Sub-genres such as 4X strategy games, simulation, and card battle games experienced revenue surges of 20%, 97%, and 75% respectively, reflecting a growing enthusiasm among overseas players for casual gameplay [11] Group 4: Company Performance - The game "Kingshot" has quickly gained traction, achieving over $200 million in global cumulative revenue by the end of July 2025, contributing significantly to the performance of the publisher, DianDian Interactive [15] - DianDian Interactive reported an 81% year-on-year revenue increase in the first half of 2025, leading the overseas mobile game publisher rankings in both revenue and growth [15]