Jing Ji Guan Cha Wang·2025-08-01 09:31Core Viewpoint - The recent focus on subsidies in the food delivery industry has prompted major players like Meituan, Taobao, and JD to advocate for a fair and orderly market environment, emphasizing the need to eliminate unhealthy competition and promote mutual benefits among all stakeholders [2][6][7]. Group 1: Company Responses - Meituan has committed to regulating promotional activities and eliminating unfair competition, aiming to establish a fair industry order that benefits all parties involved [2]. - Taobao and Ele.me have jointly declared their stance against malicious competition and pledged to foster a collaborative ecosystem for mutual benefits [4]. - JD's external communication emphasizes the importance of stopping "0 yuan purchase" promotions and other aggressive subsidy practices to build a healthy industry ecosystem [6][7]. Group 2: Key Initiatives - Companies are focusing on standardizing subsidy practices, ensuring transparency in marketing activities, and allowing merchants to independently manage promotional efforts [7]. - There is a strong emphasis on resisting unhealthy competition by enhancing product quality and service, shifting the focus from subsidies to quality and service excellence [7][8]. - Initiatives to improve service quality include maintaining food safety standards, promoting responsible consumption, and enhancing the overall consumer experience [8]. Group 3: Mutual Benefits - Companies are committed to providing various incentives for merchants, such as commission rewards, advertising support, and delivery fee subsidies, to help them operate more effectively [8]. - Efforts are being made to improve the working conditions and dignity of delivery personnel, fostering a positive cycle among consumers, merchants, delivery workers, and platforms [8].