Zhong Guo Qing Nian Bao·2025-08-01 09:31Core Viewpoint - Major food delivery platforms in China, including Meituan, Taobao Flash Sale, Ele.me, and JD.com, have issued statements calling for the cessation of disorderly and malicious competition in the industry, particularly regarding subsidy practices that distort market dynamics [1][9]. Group 1: Meituan's Commitment - Meituan emphasizes the need to regulate promotional activities and eliminate unfair competition, aiming to establish a fair and orderly industry environment [1]. - The company pledges to comply with laws and regulations, ensuring that subsidies are not significantly below cost, which distorts price signals and disrupts market order [1]. - Meituan will not force merchants to participate in subsidy activities, ensuring merchants' autonomy in pricing and promoting a balanced development between takeout and dine-in services [2]. Group 2: Taobao Flash Sale and Ele.me's Initiatives - Taobao Flash Sale and Ele.me have made four commitments focused on enhancing service quality and promoting healthy competition, including planning subsidies based on consumer and merchant needs [4][5]. - Both platforms will respect merchants' rights to information, choice, and pricing, actively working to eliminate unfair competition and stimulate market consumption potential [5]. - They will implement a strict mechanism for subsidy distribution and provide clear promotional information to consumers, ensuring transparency and protecting consumer rights [5]. Group 3: JD.com's Stance - JD.com has reiterated its commitment to resisting unfair competition and will not engage in irrational promotional activities like "0 yuan purchase" schemes [6]. - The company aims to create a simple and transparent subsidy mechanism, ensuring that merchants can operate independently and participate in promotions voluntarily [6]. - JD.com is focused on enhancing food safety, promoting responsible consumption, and improving the dignity and benefits of delivery riders [6]. Group 4: Industry Context - The recent surge in subsidies within the food delivery industry has drawn significant public attention, prompting calls from industry associations and merchants to halt practices that lead to excessive competition [9]. - The State Administration for Market Regulation has urged major platforms to adhere to relevant laws and regulations, emphasizing the need for responsible competition and a collaborative ecosystem among consumers, merchants, delivery riders, and platforms [9].