新闻有观点·行业洞察 | 人气高好上手的匹克球，转身就是职业化？

Core Insights - Pickleball has gained immense popularity in China, being recognized as one of the hottest sports for 2024, with a search volume increase of 483% year-on-year [3][6] - The sport combines elements of badminton, table tennis, and tennis, making it accessible and appealing to a wide age range [5][6] - The growth of pickleball is supported by a robust social media presence, with over 120 million related posts on a leading social platform and 820 million views on the PickleballChallenge topic [3][5] Popularity Factors - Pickleball is characterized by low entry barriers, strong social interaction, and high enjoyment, making it suitable for all ages [5][6] - The sport requires minimal equipment and space, with affordable gear available for around 200 yuan, which encourages participation [5][6] - The social aspect of the game fosters community engagement, as many people incorporate pickleball into their daily routines [5][6] Development and Promotion - Pickleball is evolving in China towards professionalization and mass participation, with key events like the China Pickleball Circuit and national championships being established [6][7] - The promotion of pickleball is seen as a vehicle for public fitness and engagement, with a focus on both recreational and competitive pathways [6][7] - Cultural exchange potential is highlighted, with pickleball serving as a bridge for international sports culture, similar to the role of table tennis in the past [7] Economic Impact - The integration of pickleball with tourism and cultural industries is proposed, creating a "marathon economy" effect that could stimulate local economies [7] - Events can attract participants and spectators, promoting tourism and local cuisine through sports [7] - Initiatives like champion-led public classes are suggested to inspire community involvement and enhance the sport's visibility [7]