Yang Guang Wang·2025-08-01 10:02Core Points - The "Hong Kong·Myriad" city branding initiative was launched by Tencent WeChat in collaboration with the Hong Kong Tourism Board to explore new tourism experiences in Hong Kong and deepen cultural integration in the Greater Bay Area [1][6] - The event gathered over a hundred video creators, celebrities, and cultural tourism experts to highlight Hong Kong's diverse cultural heritage and promote the city's tourism experience [1][6] - The initiative aims to leverage social media and digital tools to transform local culture into vibrant city branding, encouraging creators to produce engaging content that showcases Hong Kong's multifaceted identity [6][7] Event Details - The launch ceremony featured key figures including the Director of the Hong Kong Tourism Board and Tencent executives, emphasizing the collaborative effort to promote Hong Kong's tourism [3][6] - The event included a short video campaign titled "Unlocking the N Faces of Hong Kong," inviting creators to narrate stories about the city through their unique perspectives [6][7] Digital Integration - Tencent's focus on user-centered experiences is evident in the integration of digital tools to enhance tourist experiences in Hong Kong, such as WeChat Pay and mini-programs [8][10] - The use of digital infrastructure has significantly improved the convenience for mainland tourists, with a notable increase in the usage of transport-related mini-programs and services [10][11] - The digital transformation has allowed for seamless transactions and enhanced service quality for both tourists and local service providers [10][11] Cultural Representation - The initiative aims to present a rich narrative of Hong Kong through the lenses of video creators, showcasing the city's blend of tradition and modernity [11] - The collaboration between online content creation and offline experiences is expected to further enhance Hong Kong's image as a vibrant international metropolis [11]