Di Yi Cai Jing·2025-08-01 11:02Group 1 - The Securities Social Media Index for June 2025 shows that CITIC Securities leads with a total index of 79.32, maintaining a strong presence across Douyin, video accounts, and public accounts [1][4] - Orient Securities follows closely in second place with a score of 74.64, while Guotai Junan has made a significant leap to third place [1][4] - Other firms such as Guojin Securities and Shenwan Hongyuan have also improved their rankings compared to May, with new entrants like Zhongyuan Securities and CICC making it into the top twenty [1][4] Group 2 - Douyin's high-engagement content features diverse topics, with policy interpretations and hot events driving traffic. The top post from AVIC Securities focused on the regulatory landscape of the China Securities Regulatory Commission, garnering 19,000 likes [1][2] - Financial social media accounts are effectively capturing market sentiment, with topics like stablecoins and geopolitical tensions being highly discussed. The subscription account "Zhongjin Dianzhi" achieved 97,000 reads with its analysis on stablecoins [2][4] - The ability to quickly respond to market trends and provide professional insights is crucial for firms to maintain a competitive edge in the industry [2][4] Group 3 - The index reflects the performance of 138 brokerage and asset management firms across three major social media platforms, indicating the influence of social media on brand visibility and operational trends [5][16] - The index is calculated using a quantitative model that assesses factors such as fan accumulation, content creation, dissemination, and user interaction [5][16] - The report emphasizes the importance of timely and relevant content in attracting audience engagement and enhancing brand reputation [2][5]