智通财经网·2025-08-01 11:08Global Market Overview - In Q2 2025, global smartphone shipments are expected to reach approximately 280 million units, reflecting a year-on-year growth of 0.9% [1][4] - Samsung leads the global market with shipments of 56.1 million units, a 4.1% increase year-on-year, maintaining a market share of 19.9% [4] - Apple follows with 46.4 million units shipped, a 4.3% increase year-on-year, achieving a market share of 16.5% [4] - Xiaomi's shipments are approximately 42.5 million units, showing a slight increase of 0.3% year-on-year, with a market share of 15.1% [4] - OPPO and vivo experience declines in shipments, with OPPO down 9.8% to 34.3 million units and vivo down 1.9% to 24.7 million units [4][3] China Market Insights - In Q2 2025, China's smartphone shipments are projected to be around 67.9 million units, reflecting a year-on-year decline of 1.0% [6][8] - Huawei shows strong performance with shipments of 12.1 million units, an 18.6% increase year-on-year, capturing a market share of 17.9% [8] - OPPO and vivo face challenges with declines in shipments, attributed to market segmentation and competition from Xiaomi [6][3] - Xiaomi's growth is supported by the launch of its automotive brand and strong sales of high-end models [6] Future Outlook - Global smartphone demand is expected to decline slightly, with a forecast of 1.18 billion units shipped in 2025, a decrease of 0.5% year-on-year [9] - The domestic market in China may see a slight increase in shipments to 280 million units, driven by favorable policies [9]