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新央企背书下的市场攻坚,深蓝加推S05 620km长续航版
Jing Ji Guan Cha Wang·2025-08-01 11:29

Company Overview - Deep Blue Automotive officially launched the S05 620km long-range version on August 1, with three configurations priced between 129,900 and 149,900 yuan, offering up to 49,760 yuan in purchase incentives [2] - The S05 aims to compete in the 150,000 yuan pure electric SUV market, boasting a significant advantage with a 620km CLTC range and 3C supercharging technology, allowing for a 15-minute charge from 30% to 80% [2] - The vehicle features high safety standards, including CATL battery cells and a robust body structure made of 78% high-strength steel and aluminum, achieving a torsional rigidity of 35,000 N·m/deg [2] Industry Context - The 100,000 to 150,000 yuan market segment is highly competitive, with traditional fuel vehicles and electric vehicles sharing a market ratio of 70:30 [4] - Deep Blue Automotive has sold over 500,000 units and needs to strengthen its market position, particularly in the long-range segment, where competitors like Leap Motor are also launching models with over 600km range [4] - The launch of the 620km version fills a gap in the long-range market under 150,000 yuan and complements Deep Blue's range of extended-range vehicles [4] Strategic Initiatives - The S05 620km long-range version is a strategic move under the newly established China Changan Automobile Group, marking Deep Blue's first new model in this framework [4] - Deep Blue is positioned as a core engine for global expansion, with plans to enter over 100 countries by the end of the year, addressing the global demand for long-range and high-safety vehicles [5] - The launch aligns with Deep Blue's "Smart Leadership 2030" strategy, which includes over 100 billion yuan in R&D investment and aims to introduce 30 new models by 2030, with overseas sales expected to account for 35% of total sales [5]