伽马数据：1—6月中国电子竞技产业实际销售收入127.61亿元 同比增长6.10%

Core Insights - The Chinese esports industry generated actual sales revenue of 12.761 billion yuan in the first half of 2025, reflecting a year-on-year growth of 6.10% [2][30] - The user base for esports in China approached 493 million, showing a slight increase of 0.59% year-on-year [6][30] - The esports ecosystem is evolving towards standardization, mainstream acceptance, and internationalization, with a complete industry chain encompassing products, events, live streaming platforms, clubs, and cross-industry collaboration [30] Revenue and User Growth - The actual sales revenue of the Chinese esports industry for January to June 2025 was 12.761 billion yuan, marking a 6.10% increase compared to the previous year [2][30] - The user scale of esports in China reached nearly 493 million, with a modest growth of 0.59% year-on-year, indicating a stable user base [6][30] Revenue Composition - In the revenue structure, live streaming accounted for the largest share at 80.38%, followed by esports events at 8.49%, clubs at 7.03%, and other sources at 4.10% [3][30] Game Product Distribution - Among the main esports game products, shooting games held the highest share at 27.7%, followed by multiplayer online tactical games at 14.9%, and sports games at 11.7% [9][30] - Mobile games dominated the platform distribution, comprising 58.5% of the products, while client games accounted for 25.5%, dual-version games for 11.7%, and web games for 4.3% [10][30] Event Hosting and Club Distribution - A total of 72 non-performance esports events involving professional players were held in the first half of 2025, with 51% conducted entirely offline and 41% in a hybrid format [16][30] - Shanghai remained the city with the highest number of esports clubs, totaling 34, followed by Beijing with 11, Guangzhou with 10, and Shenzhen with 8 [24][30] International Expansion - The Chinese esports industry is expanding its influence overseas, with significant viewership for major events, including a peak of over 4.13 million viewers for a single event [28][30] - The industry is actively exploring markets beyond traditional regions, including Latin America, enhancing its global presence [28][30]