广州市区首家“胖永辉”将于9月份开业

Core Insights - The first "胖东来模式" reform store of Yonghui Supermarket in Guangzhou's central urban area is set to open at Liying Plaza in Haizhu District by the end of September, targeting high-quality consumption among mainstream Chinese families and the younger generation [1] - The store will feature over 80% of products from the "胖东来" product structure, including a dedicated area for "胖东来" private label and specialty brands, covering essential categories like fresh produce and grains [1][2] - Yonghui Supermarket has completed over 150 store reforms under the "胖东来模式" and plans to exceed 208 by the end of September, aiming for 300 by the Lunar New Year in 2026 [2] Product and Service Enhancements - The store will emphasize fresh produce with direct sourcing of seasonal fruits and high-quality organic vegetables, alongside upgraded seafood sections offering fresh catch and processing services [1] - Yonghui Supermarket is committed to quality control throughout the supply chain, implementing strict product entry standards and daily freshness checks for perishable items [2] - The shopping environment will be enhanced with low shelves and wide aisles for a more transparent shopping experience, along with over 30 customer convenience services including rest areas and free beverages [2] Market Positioning - The store aims to cater to the needs of young consumers by offering small packaging, high quality, and cost-effectiveness without membership fees, aligning with the preferences of mainstream Chinese families [2]