2030年实现200万辆销量 深蓝汽车CEO邓承浩：要干就干“天方夜谭”的目标

Core Viewpoint - After becoming a first-level central enterprise, China Changan's subsidiary brands, including Deep Blue Automotive, are rapidly adapting and making adjustments to align with the new structure and goals of the organization [1][3]. Group 1: Brand Positioning and Strategy - Deep Blue Automotive has shifted its brand positioning from a "young technology digital brand" to emphasizing a "young attitude," focusing on user service improvements [2]. - The company aims to target the mainstream market for young consumers with new energy products priced between 150,000 to 300,000 yuan [1]. Group 2: Integration into China Changan's Ecosystem - The transition to a first-level central enterprise enhances decision-making levels and resource allocation capabilities, benefiting all brands under China Changan, including Deep Blue Automotive [3]. - Deep Blue Automotive will leverage the resources and ecosystem of China Changan to improve product quality, technology development, and service offerings [3]. Group 3: Future Goals and Product Development - By 2030, China Changan aims to achieve a production and sales scale of 5 million vehicles, with over 60% being new energy vehicles and more than 30% sold overseas [4]. - Deep Blue Automotive has set an ambitious sales target of 2 million vehicles by 2030, with plans to launch new products every two weeks starting in August [4][6]. - The company plans to introduce the Deep Blue S05 ultra-long-range version, priced between 129,900 to 149,900 yuan, and aims for a sales target of 180,000 to 200,000 vehicles in the second half of the year [7].