微信携手香港旅发局 以数字工具助旅客畅游香港

Group 1 - The core initiative is the "Hong Kong · Myriad" city branding project, launched by the Hong Kong Tourism Board in collaboration with Tencent WeChat, aimed at exploring new tourism experiences in Hong Kong and deepening cultural integration within the Greater Bay Area [2][3] - The event gathered over a hundred video creators, celebrities, and cultural tourism experts to promote Hong Kong's diverse cultural identity and enhance the city's tourism experience [2] - The Hong Kong Tourism Board emphasizes that personal experience is the most effective way to promote tourism, aiming to inspire video creators to produce engaging content that resonates with millions of viewers globally [2] Group 2 - The Deputy Executive Director of the Hong Kong Tourism Board highlighted that tourism development in Hong Kong is not only about its own growth but also about the new role assigned to it by the nation, linking it to the development of the Greater Bay Area [3] - The Tourism Board has been leveraging social media and digital tools to actively promote Hong Kong's rich cultural resources, transforming local culture into vibrant city branding [3] - A short video campaign titled "Unlocking the N Faces of Hong Kong" was launched on July 31, inviting creators to narrate diverse stories about Hong Kong, with the campaign running until September 30 [3]