Core Viewpoint - The rise of online medical popularization by doctors has led to the need for stricter regulations on qualifications and content dissemination to prevent misinformation and misuse of authority [1][2][3] Group 1: Regulatory Actions - The National Internet Information Office, in collaboration with various health and regulatory bodies, issued a notification to standardize "self-media" medical popularization practices, focusing on account qualification certification and content source verification [1][2] - The notification emphasizes the importance of marking the source of medical popularization information and holding those who disseminate it accountable for its accuracy and scientific validity [3] Group 2: Issues with Current Practices - Some "internet celebrity doctors" exploit medical popularization for profit, misleading the public through exaggerated treatment claims and unauthorized medical advice [2][3] - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of doctor accounts to ensure compliance with the new regulations [2] Group 3: Professional Standards - The notification categorizes medical personnel into various types, including physicians, nurses, and researchers, and mandates the verification of their qualifications through specific documentation [2][3] - A recent initiative in Shanghai established a list of prohibited behaviors for online health popularization, aiming to set standards and prevent misleading medical advice [3][4] Group 4: Importance of Professionalism - There is a growing recognition that many current popularization efforts lack professionalism and can mislead the public, highlighting the need for accurate and academically aligned information [4] - Medical popularization is increasingly becoming a criterion for career advancement in hospitals, although self-media contributions are not recognized in official evaluations [4]
网信办出手!“自媒体”医疗科普资质认证趋严,AI生成内容需标注
Di Yi Cai Jing·2025-08-01 12:29