Core Viewpoint - CapitaLand Group's IP "Panda Ah Le" is being relaunched with a new image, symbolizing the friendship between China and Singapore, coinciding with the 35th anniversary of diplomatic relations between the two countries [1] Group 1: Company Initiatives - The IP was co-created with students from Hope Primary School, reflecting a commitment to community engagement and cultural exchange [1] - The upgraded image of the IP is based on deep insights into current consumer market trends and audience needs, focusing on emotional value [1] Group 2: Market Context - Singaporean investments in China have been steadily increasing, with China being Singapore's largest trading partner for 12 consecutive years since 2013 [1] - The bilateral trade volume between China and Singapore is projected to reach $111.1 billion in 2024 [1]
看好中国消费市场机遇 跨国公司“焕新”自创IP
Zheng Quan Shi Bao Wang·2025-08-01 12:37