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物美官宣新一批七家胖改店,北京大兴黄村店调改后首月日均销售额同比增长近20%
Cai Jing Wang·2025-08-01 12:47

Core Insights - Wumart Group announced the opening of 7 new "Learning Fat Donglai Self-Adjustment Stores" starting in August across Beijing, Tianjin, and Hangzhou [1] - The store structure will closely resemble 80% of the product structure of Fat Donglai, with significant expansions in the baking and ready-to-eat food processing areas [1] - Previous adjusted stores in Beijing and Tianjin reported a daily average foot traffic exceeding 10,000 in the first month post-adjustment, with a nearly 20% year-on-year sales increase for the Beijing Daxing Huangcun store [1] Store Openings - The Beijing Chaoyang Huamao store and Changping Tiantongyuan store will officially open on August 8, while the Xicheng Xinjiekou store will open on August 29 [1] - Three stores in Hangzhou and one in Tianjin are set to undergo adjustments and will reopen between August 15 and September 12 [1] Product Strategy - The adjusted stores will feature a significant increase in freshly made baked goods and ready-to-eat food, offering dozens of freshly made items daily along with on-site tastings [1] - The penetration rate of ready-to-eat food in the adjusted stores, such as Beijing Xueqing Road and Tianjin Beichen stores, exceeds 60% [1]