国产美妆市场份额超国际品牌 男性护肤品销量增长明显

Core Insights - The retail sales of domestic cosmetics reached a five-year high in the first half of this year, with domestic brands capturing 55% market share, surpassing international brands [1] - Online sales of cosmetics also showed strong performance, with retail sales on online platforms reaching 152.885 billion yuan in the first quarter, representing a year-on-year growth of 14.68% [1] - There is a noticeable trend in cosmetics consumption, with significant growth in sales of men's skincare and fragrance products in the first half of this year [1]