中央网信办等四部门发布通知规范“自媒体”医疗科普行为

Core Viewpoint - The central government aims to regulate the dissemination of medical knowledge by "self-media" platforms to enhance the professionalism and authority of the content, ensuring that only qualified accounts can publish medical information [1][3]. Group 1: Regulatory Measures - A notification has been issued requiring platforms to classify and verify the qualifications of medical "self-media" accounts, ensuring that only qualified personnel can publish medical content [3][5]. - Platforms must display certification information prominently on account homepages, including details about medical qualifications and professional backgrounds [4][5]. - Strict requirements are set for marking the sources of medical information, with a prohibition on the dissemination of false information [4][6]. Group 2: Compliance and Enforcement - Platforms are mandated to enhance the verification of certification materials, ensuring the authenticity of documents and qualifications [5][6]. - There is a strict ban on unqualified accounts producing or publishing professional medical content, with a two-month deadline for existing accounts to complete certification [5][6]. - Violations, such as unauthorized advertising disguised as health information, will be met with severe penalties, including account suspension and removal of interactive features [6][7]. Group 3: Support and Guidance - Various government departments are tasked with overseeing the management of medical "self-media" accounts and addressing any violations [7][8]. - There is an emphasis on increasing the supply of authoritative health knowledge to the public in accessible formats [8].