Core Insights - The beauty center in Guangzhou is leveraging the "beauty going global" strategy, integrating local industry resources to create a comprehensive service system covering R&D, production, logistics, and marketing [1][3] - The center collaborates with platforms like 1688, TikTok, Temu, eBay, and Amazon to form a triad ecosystem of "supply chain + channels + services" [1] Industry Overview - The beauty center hosts over 200 brands and more than 50,000 products, providing one-stop support for beauty influencers with facilities and supply chain resources [3] - The Baiyun District, where the center is located, accounts for nearly 25% of China's cosmetics enterprises, with an expected industrial output value of 8.5 billion RMB and retail sales of 9.5 billion RMB by mid-2025, alongside a 38.3% year-on-year growth in import and export value [3] Market Potential - Influencers like Moe and Rory highlight the balance of quality and price in Chinese beauty products, indicating strong potential for overseas market expansion through platforms like TikTok [3] - The Baiyun District government aims to enhance the influence of the "Guangzhou International Beauty Week" and promote the "Baiyun Meiwang" brand to help more cosmetics companies enter the global market [3]
海外主播扎根广州美妆基地 助中国美妆出海
Zhong Guo Xin Wen Wang·2025-08-01 14:14