中国人买金“半年报”：金饰需求走弱，金条与金币需求走强

Group 1 - The core viewpoint of the report indicates that while gold jewelry consumption in China weakened in Q2 2025, the demand for gold bars and coins surged, with sales increasing by 44% year-on-year to 115 tons, driving retail investment demand up to 239 tons, a 26% increase year-on-year [1][3] - The report identifies three key factors supporting the strong demand for gold bars and coins: the strong momentum of gold prices attracting market attention, limited investment options enhancing gold's appeal, and the influence of central bank purchases, with the People's Bank of China continuing to buy gold from January to June [3] - The World Gold Council anticipates that gold will remain one of the most favored assets in China, especially if further interest rate cuts are implemented to stimulate economic growth, which would lower the opportunity cost of holding gold for domestic investors [3] Group 2 - In the jewelry sector, the World Gold Council suggests that gold jewelry consumption may continue to face pressures from low consumer confidence and high gold prices in the second half of the year, although seasonal trends indicate a potential gradual recovery in consumption after Q2 [5] - The Chinese gold jewelry market is experiencing a trend of consumer segmentation, with market participants promoting lighter weight products to address the purchasing power decline due to rising gold prices, which also allows retailers to achieve higher profits [5] - The demand for high-end, heavier gold jewelry remains strong, driven by emerging brands rather than established national or regional chain brands, characterized by exquisite craftsmanship and premium experiences [5]