连平鹰嘴桃遭遇冒牌货低价冲击

Core Viewpoint - The article highlights the challenges faced by the local peach farmers in Lianping County due to the influx of counterfeit peaches being sold at lower prices, which undermines the market for the authentic Lianping Yingzui peaches, a recognized geographical indication product [2][5][6]. Group 1: Product Overview - Lianping Yingzui peach is known for its large size, tender flesh, and sweet, crisp taste, and it became a national geographical indication product in 2015 [2]. - The planting area for Lianping Yingzui peaches reached 88,000 acres in 2024, with a total output of 112,000 tons and a market value exceeding 2.1 billion yuan, averaging about 9.3 yuan per pound [3]. Group 2: Market Challenges - Farmers report that the presence of low-priced counterfeit peaches from other regions has forced them to lower their prices by approximately 10 yuan per box, resulting in a 40% drop in sales [2][3]. - Authentic Lianping Yingzui peaches are being sold at prices ranging from 13.8 to 16.8 yuan per pound for larger fruits, while smaller fruits are priced between 9.8 and 12.8 yuan per pound [2]. Group 3: Brand Protection Efforts - Local authorities have initiated measures to protect the brand, including the establishment of a special task force to monitor and regulate the market, and the issuance of a public appeal to maintain market order [5][6]. - The local government is focusing on distinguishing between local and counterfeit peaches by designating specific trading areas and enhancing enforcement against violations [6]. Group 4: Expert Recommendations - Experts suggest that geographical indication products like Lianping Yingzui peaches should collaborate with large supermarkets and e-commerce platforms to enhance their market presence and protect their brand [7][8]. - There is a call for improved traceability mechanisms and quality control systems to ensure that the product's reputation is upheld and that consumers receive authentic products [8].