具身智能舞动、淘宝闪购进场、硬核游戏扎堆：22岁的ChinaJoy，什么变了？什么没变？

Group 1 - ChinaJoy has evolved from a gaming-centric event to a multi-faceted entertainment platform, attracting various industries to engage with young audiences [1][2][5] - The event features 743 participating companies, including 237 foreign firms from 37 countries, highlighting the global interest in the Chinese digital entertainment market [5] - The gaming industry in China is experiencing a resurgence, with a projected actual sales revenue of 168 billion yuan for the first half of 2025, marking a 14.08% year-on-year increase [5] Group 2 - The presence of hardware manufacturers is increasing at ChinaJoy, with companies like BYD showcasing themed vehicles, indicating a shift towards a more diverse exhibition [6][12] - The integration of AI and smart technologies is becoming prominent, with various companies showcasing their innovations, reflecting a trend towards artificial intelligence in the entertainment sector [7][12] - The event serves as a platform for both domestic companies to expand internationally and for foreign firms to enter the Chinese market, demonstrating a "two-way" globalization trend in the gaming industry [12] Group 3 - Major gaming companies like NetEase and Tencent are showcasing a variety of interactive experiences, with Tencent presenting 17 game products, indicating a focus on immersive storytelling and user engagement [13][14] - The collaboration between classic IPs and new game releases is evident, with innovative crossovers attracting significant player interest, showcasing the industry's creative potential [14][17] - ChinaJoy is positioned as a barometer for industry trends, reflecting the ongoing transformation of the gaming landscape as it adapts to new technologies and consumer preferences [17]