Zheng Quan Ri Bao·2025-08-01 15:55Core Insights - The concept of "good housing" has been incorporated into the government work report for the first time in 2025, presenting new opportunities and challenges for the industry [1] - Leading companies in the building ceramics sector are accelerating innovation to support the "good housing" initiative [1] Company Developments - Dongpeng Holdings showcased multiple new ceramic products at a launch event in Foshan, Guangdong, focusing on product upgrades to meet high-quality living demands [1] - Dongpeng's engineering market center is developing products that align with the "good housing" policy, emphasizing safety features such as slip resistance, fire resistance, and antibacterial properties [1] - Marco Polo is advancing its research and development, creating curved ceramic products that expand the application range into the broader home goods sector [1][2] - Marco Polo is also investing in green and intelligent upgrades to its production lines, aiming to reduce energy consumption and enhance production efficiency [2] - Mona Lisa Group is innovating through process integration and smart upgrades, developing ultra-thin and large-format ceramic products with enhanced durability and functionality [2] Industry Trends - The building ceramics industry in China is experiencing intense competition, with a reported decrease in the number of large-scale enterprises from 1,022 in 2023 to 993 in 2024 [3] - The number of production lines in the building ceramics sector has declined from 2,485 in 2022 to 2,193 in 2024, indicating an exit rate of 11.75% [3] - Industry experts emphasize the need for continuous technological innovation and enhanced green performance among leading companies to improve market competitiveness [3] - The current focus for the ceramics industry is on quality, sustainability, and intelligence, with a call for companies to adapt to industry transformation and upgrade their offerings [3]