Core Viewpoint - The three major telecom operators in China have collectively announced standardized telephone marketing measures to address consumer complaints regarding false advertising and inducement in telecom business marketing [1][2]. Group 1: Telecom Operators' Actions - The three major telecom operators have established official outbound marketing numbers: China Telecom 10001, China Mobile 10085, and China Unicom 10016, to ensure consumers can identify legitimate marketing calls [1]. - This initiative aims to promote transparent marketing practices and reduce consumer confusion regarding the legitimacy of marketing calls [2][3]. Group 2: Consumer Concerns - Consumers have expressed significant dissatisfaction with the increasing number of harassment calls, leading to a general distrust of unknown callers [1][2]. - The complexity of the marketing industry, including third-party agents and the use of technology like outbound robots and virtual numbers, has contributed to the problem of harassment calls [1][3]. Group 3: Industry Implications - The unified marketing number initiative is a step towards regulating marketing practices, but it does not address third-party companies that utilize telecom lines, which are a major source of harassment calls [3]. - The telecom operators' self-regulatory measures signal a need for other industries to evaluate their marketing practices to maintain a positive image and consumer trust [3].
运营商开了个好头,电话营销自我约束才有出路
Nan Fang Du Shi Bao·2025-08-01 16:35