报告：今年上半年中国电子竞技产业收入同比增长6.10%

Core Insights - The Chinese esports industry is experiencing growth in market revenue, new product launches, and international events in the first half of 2025, indicating a complete industry chain that is becoming more standardized, mainstream, and internationalized [1][3]. Industry Performance - In the first half of 2025, the revenue of the Chinese esports industry reached 12.761 billion yuan, representing a year-on-year growth of 6.10% [3]. - The user base for esports in China is nearly 493 million, showing slight growth with a stable base [3]. Event Distribution - The distribution of offline esports events in China is widespread, with Shanghai hosting the most events at 22.9%, followed by Chongqing (14.0%), Hangzhou (7.0%), and Beijing (5.3%) [3]. International Expansion - The Chinese esports industry is actively expanding into overseas markets, particularly in East Asia and Southeast Asia, with growing influence in Latin America. The viewership for top esports events has peaked at over 4.13 million for single matches [3]. Strategic Collaborations - A strategic cooperation memorandum was signed between the China Audio-Video and Digital Publishing Association, the Shanghai Jing'an District Culture and Tourism Bureau, and the Japan Esports Association, focusing on areas such as event operation, content creation, industry research, international standards, talent cultivation, technology development, and data analysis [6]. - Argentina's ambassador to China outlined the country's esports development strategy and called for collaborative efforts to build a new global esports ecosystem, emphasizing the educational and community-building potential of esports [6].