报告显示：上半年中国电竞产业收入127.61亿元

Core Insights - The report indicates that China's esports industry generated a revenue of 12.761 billion RMB in the first half of 2025, reflecting a year-on-year growth of 6.10% and an ongoing expansion into overseas markets [1] Revenue Breakdown - In the first half of 2025, live streaming revenue constituted the largest share of the esports industry's income at 80.38%, while revenue from events, clubs, and other sources combined accounted for 19.62% [1] Event Participation and Impact - The report highlights that the influence of self-developed esports game events in overseas markets has significantly increased, with peak viewership for top events exceeding 4.13 million, setting a new record for single-event viewership of Chinese esports events abroad [1] Geographic Distribution - Shanghai remains the city hosting the most esports events, accounting for 22.9% of the total, followed by Chongqing (14.0%), Hangzhou (7.0%), and Beijing (5.3%) [1] - As of June 2025, Shanghai also leads in the number of esports clubs, with a total of 34, while Beijing, Guangzhou, and Shenzhen follow with 11, 10, and 8 clubs respectively [1] Product Categories - Among major esports products, shooting games hold the highest market share at 27.7%, followed by multiplayer online tactical competition games at 14.9%, and sports games at 11.7% [1]