图集｜2025 ChinaJoy现场直击：试玩长龙排队1至2小时，Coser巡游，抢“谷子”这届年轻人这么玩

Group 1 - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) officially opened on August 1, 2025, in Shanghai, attracting 743 participating companies, including 237 foreign enterprises from 37 countries and regions, accounting for 31.9% [1] - The BTOB (business-to-business) section featured over 460 companies with a total exhibition area of 25,000 square meters, where nearly 208 foreign companies participated, making up 45.2% of that section [1] - The BTOC (business-to-consumer) interactive entertainment area covered a total of 110,000 square meters with over 280 participating companies, showcasing products from well-known domestic and international firms such as Tencent, NetEase, Huawei, and Sony [1] Group 2 - Shanghai announced the first Shanghai International Animation Month from July 4 to August 10, aiming to establish the city as a "global subculture new landmark" through the integration of anime, gaming, and urban culture [3] - The Snapdragon Theme Pavilion was a highlight of the event, where Qualcomm held its annual Snapdragon Game Technology Awards the day before the expo [3][5] - The event featured various interactive experiences, including the "Snapdragon XR Fantasy Journey" and opportunities for attendees to engage with cosplayers and experience different gaming devices [6][10]