Shang Hai Zheng Quan Bao·2025-08-01 18:50Group 1 - The land market remains active in 2025, with top 100 real estate companies acquiring land worth a total of 578.3 billion yuan from January to July, representing a year-on-year increase of 34.3% [1] - The top 10 real estate companies accounted for 43.5% of the total new value added, with Greentown China leading at 111.6 billion yuan, followed by China Overseas Property and Poly Developments at 93.5 billion yuan and 90.7 billion yuan respectively [1] - Competitive bidding for prime land in core cities is intense, with record-breaking floor prices, such as the 200,300 yuan per square meter for a land parcel in Shanghai's Xuhui District [1] Group 2 - Real estate companies are actively acquiring land during this "window period" to replenish their portfolios, driven by the release of premium and scarce land by local governments [2] - In July, the overall real estate market experienced a seasonal decline in supply and demand, with new home transaction volumes in 30 key cities totaling approximately 8.36 million square meters, remaining stable compared to the previous year [2] - Poly Developments led sales with 150.1 billion yuan in transaction volume, while Greentown China and China Overseas Property followed closely [2] Group 3 - The new home transaction volume is expected to continue fluctuating at low levels in August, with a projected year-on-year decline of less than 5% [3] - Core first- and second-tier cities may experience a temporary cooling, while some second-tier cities like Tianjin, Wuhan, and Nanjing could see a phase of recovery [3] - The real estate market is still in a phase of adjustment, with structural opportunities in "good cities + good properties" [3]