Delta Air Lines tries to calm fury over ticket prices, telling lawmakers it won't use AI

Core Viewpoint - Delta Air Lines will not use artificial intelligence to set personalized ticket prices for passengers following criticism from lawmakers regarding potential fare increases based on individual consumer data [1][3]. Group 1: AI Implementation Plans - Delta plans to deploy AI-based revenue management technology across 20% of its domestic network by the end of 2025 in partnership with Fetcherr, an AI pricing company [1][3]. - The airline emphasizes that its ticket pricing does not consider personal data and has never targeted customers with individualized prices based on such data [3][6]. Group 2: Industry Context and Reactions - Dynamic pricing has been utilized by airlines for over three decades, adjusting based on factors like customer demand, fuel prices, and competition, rather than individual consumer information [4]. - American Airlines CEO Robert Isom expressed concerns that using AI for ticket pricing could damage consumer trust, stating that it is not an appropriate practice [4].