Zheng Quan Shi Bao·2025-08-01 20:35Core Viewpoint - Major platforms including Meituan, Taobao, Ele.me, and JD.com have collectively announced their commitment to resist malicious competition and promote fair industry practices, following regulatory discussions with the State Administration for Market Regulation [1] Group 1: Industry Competition and Regulation - The recent regulatory talks have temporarily paused the "takeout war," but competition in the instant retail sector continues, with platforms focusing on cultivating consumer habits and expanding into the trillion-level non-food instant retail market [1] - Platforms are increasing investments in instant retail and takeout to attract more traffic and users, with significant subsidies expected to stimulate retail activity among offline merchants and consumer engagement [2] - The common themes in the statements from the four major platforms include the need to regulate subsidy behaviors, oppose internal competition, and enhance service quality, aligning with previous regulatory requirements [1][2] Group 2: Market Potential and Consumer Behavior - The instant retail market in China is projected to exceed 2 trillion yuan by 2030, with the competition initially centered around food delivery but aiming to expand into various non-food categories [2] - The competition in instant retail is driven by the need to establish consumer habits and scenarios, with a focus on categories like supermarkets, cosmetics, and electronics [2] - The new generation of consumers, particularly the "Z generation," demands immediate satisfaction, influencing the shift towards instant retail [3] Group 3: Strategic Differentiation Among Major Players - Alibaba, Meituan, and JD.com are adopting differentiated strategies based on their strengths, with Alibaba leveraging its vast product resources and user base, JD.com focusing on supply chain advantages, and Meituan extending its food delivery strengths to all categories of instant retail [3] - The collaboration between brands, platforms, and logistics is evolving, with many brands building their own membership systems and private channels to reduce reliance on major platforms [4] Group 4: Role of Third-Party Delivery Services - Third-party delivery services are expected to gain growth opportunities due to the increasing complexity of fulfillment and the need for neutral positioning in the market [5] - As brands seek to integrate cross-platform traffic and face high self-delivery costs, the value of third-party delivery infrastructure is becoming more prominent [5]