Core Viewpoint - The article discusses the psychological ownership effect in marketing, explaining how it influences consumer behavior and drives sales through emotional connections with products and brands [1][2][5]. Group 1: Psychological Ownership Effect - The psychological ownership effect leads consumers to feel a sense of ownership over products before purchase, which can drive actual sales [2][3]. - This effect is reinforced by social practices and can create a positive feedback loop, encouraging consumers to invest more time and resources into products [2][3]. Group 2: Marketing Strategies - Brands enhance in-store experiences and offer product trials to foster a sense of ownership, as seen with Apple's product launches and IKEA's showroom setups [3]. - Emotional connection and loyalty to brands can be cultivated through storytelling, consumer interaction, and community building, exemplified by campaigns from Lay's and Oreo [4]. Group 3: Consumer Awareness - Understanding the psychological ownership mechanism can help consumers make more informed purchasing decisions, distinguishing between genuine needs and marketing influences [5].
今天你被种草了吗
Jing Ji Ri Bao·2025-08-01 21:37