Delta Air Lines Denies Using Personal Data in Ticket Pricing

Core Viewpoint - Delta Air Lines has stated that it does not and will not use customers' personal data to set ticket prices, responding to concerns raised by senators regarding its collaboration with AI firm Fetcherr [1][2][3]. Group 1: Delta's Position on Pricing - Delta emphasized in a letter that it has never used, is not testing, and does not plan to use fare products that target customers with individualized prices based on personal data [3]. - The airline's ticket pricing model does not take personal data into account, as stated in their response to the senators [3]. Group 2: Senators' Concerns - Senator Mark Warner expressed encouragement by Delta's commitment to not using surveillance pricing but called for more transparency regarding Fetcherr's data collection practices [4]. - Senator Ruben Gallego criticized the potential for predatory pricing linked to Delta's use of AI, arguing that it is unfair and not competitive [5]. Group 3: AI and Pricing Strategy - Delta's President Glen Hauenstein referred to AI as a "super analyst" that has positively impacted unit revenues, suggesting a dynamic pricing model that is tailored to individual customers [4]. - The airline maintains that various market forces drive its dynamic pricing model, which has been a standard practice in the global industry for decades [5].