Zheng Quan Shi Bao·2025-08-02 03:20Core Viewpoint - Major food delivery platforms including Meituan, Taobao, Ele.me, and JD.com have collectively announced their commitment to resist malicious competition and promote fair industry practices, following regulatory discussions aimed at curbing unhealthy competition in the market [1][2]. Group 1: Industry Regulation and Self-Discipline - The State Administration for Market Regulation has conducted talks with major platforms to enforce compliance with fair competition standards, addressing issues like fake reviews and price manipulation [2][3]. - The recent increase in subsidies and promotional activities by platforms is seen as a strategy to attract more users and enhance retail activity, despite leading to resource wastage and reduced profits for merchants [2][3]. Group 2: Market Dynamics and Future Trends - The competition in the food delivery sector is primarily focused on beverage sales, which are less time-sensitive, allowing for significant customer engagement [4]. - The instant retail market in China is projected to exceed 2 trillion yuan by 2030, with the current competition in food delivery serving as a gateway to broader non-food retail opportunities [4][5]. Group 3: Strategic Differentiation Among Major Players - Alibaba, Meituan, and JD.com are adopting distinct strategies based on their strengths, such as Alibaba's integration of e-commerce and delivery, JD's supply chain management, and Meituan's extensive merchant network [5][6]. - The emergence of Generation Z as a consumer group is influencing the market, as they demand immediate gratification and are less patient with traditional delivery timelines [6]. Group 4: Growth Potential of Third-Party Delivery Services - The growth of instant retail is expected to be significant, with third-party delivery services gaining traction as they offer neutral and specialized solutions to brands and retailers [7]. - The penetration rate of instant retail platforms among online shoppers is anticipated to rise from 49% in 2023 to 59% in 2024, indicating a growing consumer base [7].