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赋能乡村!全国首个省级“媒体+”乡村运营中心成立
Nan Fang Nong Cun Bao·2025-08-02 03:35

Core Viewpoint - The establishment of the "Media+ Southern Rural Operation Empowerment Center" marks a significant step in enhancing rural development in Guangdong, focusing on resource integration and sustainable growth [2][11][30]. Group 1: Center Establishment and Objectives - The "Media+ Southern Rural Operation Empowerment Center" was inaugurated in Guangzhou on August 1, becoming the first provincial-level comprehensive service platform for rural operations in China [2][3]. - The center aims to provide a "one-stop" solution for rural operations through six core functions: resource connection, industry services, brand incubation, communication and traffic generation, talent cultivation, and digital empowerment [4][26]. - The initiative is aligned with Guangdong's goal of becoming an agricultural powerhouse and supports the "Hundred-Thousand-Ten Thousand Project" for high-quality development in agriculture, culture, and tourism [5][6][8]. Group 2: Key Features and Support Platforms - The center will focus on four major support platforms: the Guangdong Rural Operation Alliance, the Guangdong Rural Resource Platform, the Rural Operation Talent Growth Camp, and the Qingyun Plan Innovation Center [21][22][23]. - These platforms aim to link government, enterprises, and social forces, integrate quality resources, cultivate professional rural operators, and support youth entrepreneurship [21][22][23]. - The center's comprehensive approach is designed to address challenges in rural operations, such as resource dispersion, talent shortages, and weak branding [12][14][26]. Group 3: Strategic Importance and Future Goals - The establishment of the center is part of a broader transformation within the Southern Media Group, aiming to shift the media's role from merely documenting rural issues to actively participating in rural development [16][18]. - The center will leverage the media group's influence and resources to foster market-competitive rural IPs and products, ultimately transforming local resources into market value [30][31]. - The initiative is expected to create a model for comprehensive rural revitalization and serve as a new engine for high-quality county-level development [9][11].