直播电商激活“兴趣经济”，助力实体经济新增长

Core Insights - Douyin E-commerce is leveraging niche interests to create billion-dollar industry clusters, injecting new growth into the real economy [1] - The report highlights that five interest industry clusters in China achieved a GMV exceeding 10 billion yuan in the past year, with two located in Guangdong [1] - Douyin E-commerce has launched a support plan for interest industry clusters in collaboration with the Guangzhou Commerce Bureau [1] Group 1: Interest Economy - The "interest economy" has faced challenges due to small and scattered businesses struggling to find customer bases and achieve significant sales [2] - Douyin E-commerce's model, which includes live streaming and short videos, effectively showcases the characteristics and values of products within these interest clusters [2] - The platform has enabled many factory-type businesses to transition from OEM to independent brands, enhancing local market visibility [2] Group 2: Business Growth and Support - Douyin's live streaming has significantly boosted sales for interest industry cluster merchants, with a 54.8% year-on-year increase in sales volume [3] - By the end of 2024, 332 industry clusters are expected to have over 10 million orders on Douyin, with 830 clusters achieving sales exceeding 100 million yuan [3] - Douyin E-commerce plans to continue supporting merchants in interest industry clusters to promote long-term development in the manufacturing sector [3]