市场监管总局发布 《网络交易平台收费行为合规指南》

Core Points - The State Administration for Market Regulation has implemented the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing compliance self-discipline, and standardizing charging behaviors [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess unreasonable charging risks [1] Summary by Sections Charging Principles - Platforms must adhere to principles that advocate for lowering the operational burden on platform operators and strengthening compliance self-discipline [1] - The guidelines mandate that platforms must not charge operators multiple times for the same service or impose fees without providing adequate services [2] Compliance Management - Platforms are required to develop a compliance management organization and appoint compliance personnel to internalize regulatory systems into compliance protocols [1] - There is a focus on building mechanisms for risk identification and assessment of unreasonable charging behaviors [1] Public Disclosure - Platforms must publicly disclose their charging rules prominently on their homepage, including service agreements and transaction rules [1] - Any changes to charging rules must be publicly consulted, and historical versions of the rules must be retained for three years [1] Prohibited Practices - The guidelines prohibit platforms from transferring costs that should be borne by them to operators and from charging for basic operational data [2] - Platforms cannot force operators to purchase services or participate in promotional activities under coercive conditions [2] - Price discrimination against operators with equivalent transaction conditions is also prohibited [2]