网络交易平台收费行为合规指南

Core Viewpoint - The guidelines aim to standardize and guide the charging behavior of online trading platform operators, protect the legitimate rights and interests of operators, and promote the sustainable and healthy development of the platform economy [1][2]. Summary by Sections Definition and Scope - The guidelines define "platform" as entities providing online trading venues, transaction matching, and information publishing services for independent trading activities [1]. - "Platform operators" are individuals or organizations selling goods or services through these platforms [1]. Charging Principles - Platforms should set charging standards based on their operating costs, service agreements, and trading habits, adhering to principles of fairness, legality, and good faith [2]. - Platforms are encouraged to adopt flexible pricing strategies to reduce the burden on operators and support mutual development [2]. Support for Small Businesses - Platforms should provide preferential charging policies to support the survival and development of small and medium-sized enterprises [2]. - In emergencies like natural disasters or public health crises, platforms are encouraged to take social responsibility by reducing fees [2]. Compliance Management - Platforms must implement compliance management responsibilities and integrate charging compliance into their internal management systems [2][3]. - A risk identification and assessment mechanism for unreasonable charging behaviors should be established [3]. Transparency and Communication - Platforms are required to publicly disclose charging items, rules, and standards prominently on their homepage, ensuring operators can easily access this information [4]. - Any modifications to charging rules must be publicly announced, allowing operators to express their opinions [5]. Training and Culture - Platforms should establish training mechanisms to enhance compliance awareness among relevant personnel [3]. - A culture of lawfulness, integrity, transparency, and fairness in charging practices is encouraged [3]. Reporting and Feedback - Platforms should create mechanisms for reporting compliance issues and include charging compliance in overall compliance reports [3]. - Operators can report excessive charges and platforms must respond and negotiate with them [7]. Prohibited Practices - The guidelines outline specific unreasonable charging behaviors that platforms must avoid, such as duplicate charges, charging without service, and price discrimination [7][8]. - Platforms must comply with relevant laws and regulations, ensuring that all charging practices are justified and transparent [7][8].