城记 | “沪九条”发布，上海“求贤”互联网优质创作人才

Core Viewpoint - Major cities are increasingly focusing on the internet content creation sector, with Shanghai and Chengdu implementing supportive policies to attract quality content creators, signaling a new avenue for cultural industry upgrades and enhanced competitiveness [1][2] Group 1: Policy Initiatives - Shanghai's "Nine Measures" (沪九条) aims to support quality internet content creators through nine specific policies, emphasizing the importance of digital content in enhancing cultural soft power and economic strength [1][2] - Chengdu's "Eight Measures" (蓉八条) aims to systematically link self-media capabilities with urban governance and industrial development needs [1] - The policies are designed to create a symbiotic structure where the government supports creators, who in turn benefit the city [2] Group 2: Economic Impact - The digital content industry is a key growth area for Shanghai, with the service sector's contribution to the economy increasing annually; the third sector's value added grew by 5.4% year-on-year, accounting for 79.1% of the economy [3] - The information service industry, deeply integrated with the digital economy, saw a value added of 363.73 billion yuan, growing by 14.6% year-on-year, contributing significantly to GDP growth [3] Group 3: Regional Development - Shanghai's policy framework includes a collaborative mechanism between city and district levels, supporting the establishment of influential content creation hubs in Huangpu and Yangpu districts [3][4] - Huangpu district leverages the headquarters of Xiaohongshu and its financial technology advantages to attract internet content creators, while Yangpu district, home to Bilibili, has seen significant growth in its digital economy, with over 8,000 digital enterprises [4] Group 4: Cultural and Talent Attraction - Shanghai's rich cultural environment is a major draw for internet content creators, with a vibrant arts scene and diverse cultural influences enhancing its appeal [7][8] - The city hosted over 57,238 commercial performances in 2024, attracting 25.45 million visitors, showcasing its cultural vitality [8] - The presence of prestigious universities and research institutions in Yangpu district fosters an innovative atmosphere that aligns well with the content creation ecosystem [9][10] Group 5: Future Prospects - The policies encourage creators to expand internationally, with support for overseas content creation aligning with the ambitions of many creators [6] - The collaborative environment and reduced operational costs enable creators to focus on larger projects and international outreach [6] - The differentiation between Shanghai and Hangzhou's digital economies highlights Shanghai's focus on high-end talent and cultural depth, while Hangzhou emphasizes e-commerce [10]