全文 | 网络交易平台收费行为合规指南

Core Viewpoint - The guideline aims to standardize and guide the charging behavior of online trading platforms, ensuring the protection of operators' legitimate rights and promoting the sustainable and healthy development of the platform economy [2][3]. Summary by Sections Definition and Scope - The guideline defines online trading platform operators as entities providing services for transactions, including but not limited to commission, registration fees, and service fees [2]. - It also clarifies that platform operators are individuals or organizations selling goods or services through these platforms [2]. Charging Principles - Platforms should set charging standards based on their operational costs, service agreements, and transaction rules, adhering to principles of fairness, legality, and good faith [2][3]. - Encouragement is given for platforms to adopt flexible pricing strategies that reduce the burden on operators, especially small and medium-sized businesses [3]. Social Responsibility and Compliance - Platforms are encouraged to take social responsibility during emergencies by reducing fees or providing support [3]. - Compliance management responsibilities should be integrated into the platform's internal systems, enhancing their ability to manage charging compliance [4][5]. Risk Management - Platforms must establish mechanisms to identify and assess risks related to unreasonable charging behaviors, utilizing data technology for monitoring [4][5]. - A compliance training mechanism should be implemented to enhance awareness and capability among relevant personnel [5]. Transparency and Communication - Platforms are required to publicly disclose charging items, rules, and standards prominently on their homepage, ensuring operators can easily access this information [6][8]. - Any modifications to charging items or rules must be publicly announced and open for feedback for at least seven days [6][8]. Unreasonable Charging Practices - The guideline prohibits several unreasonable charging practices, including duplicate charges, charging without service, and price discrimination among operators [9][10]. - Operators can report excessive charges, and platforms are obliged to respond and negotiate [10][11]. Regulatory Compliance - Platforms must cooperate with market regulatory authorities and provide necessary information during inspections [12]. - Industry associations are encouraged to promote self-regulation and establish communication mechanisms with platforms to protect the rights of operators, especially small businesses [12][13].