周末重磅，市场监管总局发布

Core Viewpoint - The "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" issued by the State Administration for Market Regulation aim to standardize the charging behavior of online trading platforms towards operators, ensuring fair practices and protecting the rights of operators [3][4]. Summary by Sections Charging Principles - The guidelines emphasize the need for platforms to lower the burden on operators, enhance self-discipline, and standardize charging behaviors [1][2]. - Platforms are required to establish compliance management responsibilities and internalize regulatory systems into compliance protocols [1][6]. Charging Rules and Obligations - Platforms must publicly disclose their charging rules prominently on their homepage, including service agreements and transaction rules [1][14]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of 7 days [8][10]. Prohibited Charging Practices - The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform [2][12]. - Price discrimination against operators with the same transaction conditions is also forbidden [12]. Encouragement of Fair Practices - Platforms are encouraged to adopt flexible pricing strategies that benefit operators, especially small and medium-sized businesses [5][6]. - In cases of natural disasters or public health emergencies, platforms are urged to reduce fees or provide support [5]. Compliance Management - Platforms must enhance their internal compliance management systems and ensure that compliance personnel are well-versed in charging regulations [6][7]. - A risk assessment mechanism for unreasonable charging practices should be established to identify and mitigate compliance risks [6][9]. Reporting and Transparency - Platforms should create a mechanism for reporting compliance issues and ensure that operators can easily access and understand charging details [7][14]. - Historical versions of charging rules must be retained for three years to ensure transparency [8][10]. Consumer Protection and Guarantee Fees - Platforms must carefully assess the necessity of charging guarantee fees and ensure that such fees are reasonable and transparent [10][12]. - Any changes to previously free services must be communicated clearly and require public consultation [10]. Industry Cooperation - The guidelines encourage industry associations to promote self-regulation and establish communication mechanisms with platforms to protect the rights of operators [13][26].