规范网络交易平台收费行为，市场监管总局最新发布

Core Points - The State Administration for Market Regulation (SAMR) has released and implemented the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to further regulate the fees charged by online trading platforms to their operators [1][2] - The guidelines emphasize the need to reduce the burden on operators, strengthen self-discipline, and standardize charging behaviors [1] - Platforms are required to establish compliance management responsibilities, enhance risk identification mechanisms, and promote a culture of compliance [1] Summary by Sections - Charging Principles: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance self-discipline [1] - Compliance Management: Platforms must implement compliance management structures, appoint compliance personnel, and internalize regulatory systems into compliance protocols [1] - Public Disclosure: Platforms are mandated to publicly disclose their charging rules and service agreements prominently on their homepage [1] - Fee Restrictions: The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform itself [2] - Data Charges: Platforms cannot charge operators for providing their basic operational data [2] - Service Purchase Coercion: The guidelines forbid platforms from forcing operators to purchase services or participate in promotional activities for a fee [2] - Discriminatory Pricing: Platforms are not allowed to implement price discrimination against operators with the same transaction conditions [2]