Core Insights - The "Village Super" football league, originating in 2023 in Guizhou, has become a significant cultural and economic phenomenon, showcasing grassroots football and promoting local tourism [1][2][3] - The league has positively impacted local tourism, with over 4.72 million visitors and a tourism revenue of 5.147 billion yuan in the first half of the year, marking a year-on-year increase of 12.68% and 9.74% respectively [1] - The league has fostered community spirit and resilience, especially following severe flooding in June 2023, which led to significant local damage and mobilized over 30,000 rescue personnel [3][4] Economic Impact - The "Village Super" league has become a key driver for local tourism, attracting over 180,000 visitors and generating 188 million yuan in revenue on its reopening day [4] - The integration of sports and cultural activities has enhanced the economic benefits for the region, contributing to a sense of identity and pride among the local population [1][3] Community and Cultural Significance - The league has united the community, creating a sense of belonging and shared purpose among residents, as exemplified by the participation of local players and volunteers in both the league and post-flood recovery efforts [3][4] - The return of the league has been seen as a symbol of resilience and hope for the local population, reinforcing the idea of "Chinese-style unity" in the face of adversity [4]
归来的“村超”,擂响的战鼓!
Xin Hua She·2025-08-02 10:18